Games Marketer

Futuregames Games Marketer is a new diploma course developed in close collaboration with the Swedish Games industry – to give you the skill set you need to start working within marketing and communications at a gaming studio or other games related company.

The games industry in Sweden increased with 33 % in 2018, and is set to keep on growing. Swedish gaming studios are in need of more games marketing talent to keep on growing and competing globally, but are currently having a hard time finding the right skill set in Sweden. Enter Futuregames Games Marketer diploma course!

The course has been designed in collaboration with games marketing professionals from Star Stable Entertainment, Paradox Interactive, Avalanche Studios Group, Electronic Arts, Hazelight Studios, Resolution Games, Fast Travel Games, Toca Boca, SYBO Games, Coffee Stain Studios, Mojang Studios, and MAG Interactive.

Upskill your marketing game!

This course is aimed at those already working within communications and/or marketing, but that want to take the next step with a focus on marketing for video games and game related industries. The gaming industry is thriving and in need of more talent. Upon completion you’ll be an attractive new key player for one of the many gaming companies in Sweden and beyond.

Futuregames’ course in marketing video games gives you an opportunity to prepare you for the game industry as a valuable employee and / or freelancer. After ten weeks you’ll have gained new competence within game industry methodologies and roles such as ”Product Marketing”, ”User Acquisition” and ”App Store Optimization”.

What you will learn

The course runs for ten weeks and is split up into five course modules: Games Marketing and Gamification, Brand and Product Marketing, UA / User Acquisition & Consumer insight, Mobile Games and ASO (App Store Search Optimization), and Project – Marketing plan.

At Futuregames Games Marketer you learn hands-on from industry professionals and gain skills such as;

• Gamification as a communication and marketing method;
• Brand and Product marketing within the game industry;
• The importance of User Acquisition strategies and consumer insight methodologies;
• Understanding of Mobile Games and App Store Search Optimization (ASO) to grow a gaming app’s success on mobile app stores;
• Live-pitching techniques;
• Marketing plan methodologies and strategies for the game industry;
• A deeper understanding of marketing roles within the game industry.

Our Learning Methodology

At Futuregames we believe in the “learning-by-doing” methodology. Learn hands-on from game industry experts and build valuable insights and experience through peer-to-peer collaboration and live-pitching assignments to game studios. The Games Marketer course is fully remote and welcomes both national and international students.

▷ KNOWLEDGE HUB
Gain access to pre-recorded lessons for each course module, brought to you straight by game industry professionals.

▷ LIVE SESSIONS
Live sessions with tutors, mentors and peers to dig deeper and discuss different marketing methodologies and strategies each week.

▷ FLIPPED CLASSROOM 
Live Q&A sessions with industry professionals on the knowledge hub lessons. Peer-to-peer reflection sessions to gain deeper understanding of the learnings

▷ INDUSTRY-DESIGNED ASSIGNMENTS AND LIVE-PITCHING SESSIONS
Each course module contains an industry-designed group assignment to help you gain an understanding of real marketing challenges and tasks that game studios are faced with. Get feedback on your work and ideas through live-pitching sessions in front of industry professionals.

Plan your own time

The Games Marketer course runs remotely at 50 % speed, and we estimate you’ll need roughly 15 – 20 hours per week to complete the course.

Each week will contain a mix of scheduled live sessions and pre-recorded knowledge hub sessions of approx. 10 hours. You should be able to commit 5 – 10 hours per week to group assignments and live-pitching sessions.

A fast pass to the game industry

The Games Marketer course was launched in 2020 and we already have past students working at some of Sweden’s leading games studios in roles such as Brand Manager, Community Manager, Copywriter, PR and Communications Manager and more.

>> Read our interview with former student Vanessa Andersson, Marketing Manager at Beyond Frames Entertainment